Lady Gaga Returns with “Abracadabra”: A Darker Pop Revival

Lady Gaga premiered her new single and music video for “Abracadabra“ during the 2025 Grammy Awards. This high-energy release is part of her upcoming album, Mayhem, set to drop on March 7, 2025. In the video, we can see Gaga’s signature style, which marks a collaboration with Mastercard.

“Abracadabra” returns to Lady Gaga’s darker pop roots. The song features infectious dance beats and catchy lyrics. Fans chant along with its breakdown: “Abracadabra… -rah-da–braah.” Parris Goebel choreographed the vibrant dance sequences.

Lady Gaga wears lavish outfits designed by Olivier Theyskens and Chrome Hearts. She embodies a gothic-inspired persona with red leather latex capes and spiked hats crafted by Maximilian Gedra.

Fashion has always been a big part of Lady Gaga’s performances. Her style choices are bold and experimental, often combining genres like hip-hop into her pop sound.

The music video includes clear product placement, featuring Mastercard prominently at its conclusion. This partnership focuses on sophisticated branding strategies, not quirky roles like past collaborations. Mastercard offers fans Priceless Experiences tied to “Abracadabra,” enhancing fan engagement.

Lady Gaga isn’t strictly hip-hop, but she influences pop culture in ways that intersect with hip-hop trends. Her edgy vibe resonates across musical communities due to bold style choices and experimental videos.

“Abracadabra” completely changes music production and marketing within the entertainment industry. Lady Gaga continues to evolve as an artist and maintain her iconic status in pop culture. Her transformations and music keep fans engaged across different musical landscapes.