SXSW Brings A New Surprise With Tems Headlining The Event
Tems is ready to make history—again. This Thursday (June 5), the Nigerian singer-songwriter will headline The Stage at the debut SXSW London. She will deliver what’s already shaping up to be one of the festival’s most talked-about moments. ThusBillboard presents the exclusive show at East London’s iconic Troxy as part of a weeklong celebration. The event is set to redefine what a global creative summit can look like.
Thus, it’s a full-circle moment for Tems, who landed the cover of Billboard’s May 17 issue. She continues to ride high off a string of major accolades—including a Grammy win, Oscar, and Golden Globe nominations. Among them, she collaborates with heavyweights like Beyoncé, Drake, and Future. Her upcoming headliner slot isn’t just a concert. It’s a bold statement from an artist consistently pushing the boundaries of R&B, Afrobeats, and global pop.
SXSW, Reimagined for London
So, nearly 4,900 miles from where it all began in Austin, Texas, SXSW London is the next evolution of a festival that’s always thrived on discovery. Born in 1987 from the vision of four young creatives—Roland Swenson, Louis Jay Meyers, Louis Black, and Nick Barbaro. SXSW quickly grew from a niche music conference to a powerhouse platform for innovation across music, film, tech, and the arts. What began with a modest expectation of 150 attendees ballooned to 700 on day one.
Now backed by Penske Media Corporation (which also owns Billboard) and MRC, SXSW has gone global. Sydney joined the family in 2023 and with London’s arrival this week. The festival is planting its flag in one of the most culturally influential cities on the planet.
A Festival Built on Innovation and Star Power
So, running from June 2–7, SXSW London is set across 34 venues throughout Shoreditch. Expect over 600 music performances, 110 film and TV screenings, and 862 speakers across 500 sessions.
The event is laser-focused on the future, from music to fashion to tech. This year’s conference themes include everything from AI and robotics to healthcare innovation and governance. Also, how businesses will evolve in a rapidly changing world. But even amid that brainy backdrop, Tems’ performance promises to be a soul-shaking highlight.
Why This Tems Moment Matters
London is no stranger to global icons—homegrown legends like Dua Lipa, Coldplay, and Charli XCX are proof of that. But is Tems taking center stage in a city known for birthing musical revolutions? That’s significant. It signals a cultural shift that places African artistry on the map and at the heart of the conversation.
Thus, as SXSW London is the next essential stop in the international festival circuit for Tems. Hence headlining set offers the perfect blend of energy, emotion, and excellence. This isn’t just another gig for anyone paying attention—it’s a moment.
